“Liverpool Secures Lucrative £60m+ Annual Kit Deal with Adidas Starting 2025” 2024-10-22

Liverpool anticipates generating over £60 million annually from a new kit partnership with Adidas, set to commence at the beginning of the 2025-26 season. The German sportswear giant will take over from Nike, whose five-year contract will conclude at that time. Adidas, which previously provided Liverpool's kits from 2006 to 2012, emerged victorious in a competitive tender process, surpassing both Nike and Puma to secure the five-year agreement.

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Question 1: When will the new kit deal with Adidas come into effect for Liverpool?

Answer: The new kit deal with Adidas will come into effect at the start of the 2025-26 season.

Question 2: How much does Liverpool expect to earn annually from the new Adidas kit deal?

Answer: Liverpool expects to make more than £60 million a year from the new Adidas kit deal.

Question 3: Which company is Adidas replacing as Liverpool's kit supplier?

Answer: Adidas is replacing Nike as Liverpool's kit supplier.

Question 4: How long is the contract that Adidas has signed with Liverpool?

Answer: Adidas has signed a five-year contract with Liverpool.

Question 5: Which companies did Adidas compete against to win the kit supply contract with Liverpool?

Answer: Adidas competed against Nike and Puma to win the kit supply contract with Liverpool.

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