Liverpool anticipates generating over £60 million annually from a new kit partnership with Adidas, set to commence at the beginning of the 2025-26 season. The German sportswear giant will take over from Nike, whose five-year contract will conclude at that time. Adidas, which previously provided Liverpool's kits from 2006 to 2012, emerged victorious in a competitive tender process, surpassing both Nike and Puma to secure the five-year agreement.