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“FIFA Faces Sponsorship Disputes with Adidas and Coca-Cola Ahead of 2025 Club World Cup”

FIFA is currently embroiled in disputes with its long-standing partners, Adidas and Coca-Cola, regarding sponsorship rights for the upcoming Club World Cup, which is set to take place in the United States next year. Separate cases have been filed at the in Zurich, and they are anticipated to be heard in the coming weeks. As it stands, FIFA has only secured one sponsor for the tournament, which will feature an expanded format with 32 clubs—a change that has received strong support from FIFA . The ongoing disputes with Adidas and Coca-Cola appear to stem from disagreements over contractual obligations that stipulate these companies should be recognized as official sponsors for all of FIFA's competitions.

Q: What is the nature of the dispute between FIFA and its sponsors Adidas and Coca-Cola?

A: FIFA is in dispute with Adidas and Coca-Cola over sponsorship rights for the upcoming Club World Cup in the United States, with separate cases lodged at the Swiss Arbitration Centre.

Q: What is FIFA's intention regarding sponsorship for the 2025 tournament?

A: FIFA wants to negotiate new deals for the 2025 tournament, which is part of the ongoing discussions with Adidas and Coca-Cola.

Q: How many sponsors has FIFA announced for the upcoming Club World Cup?

A: FIFA has announced only one sponsor for the tournament, which will feature 32 clubs in an expanded format.

Q: What is the reason behind the disputes with Adidas and Coca-Cola?

A: The disputes are believed to stem from disagreements over an agreement in their sponsorship deals that requires FIFA to include them as official sponsors of all its competitions.

Q: Where are the cases between FIFA and its sponsors expected to be heard?

A: The cases are expected to be heard at the Swiss Arbitration Centre in Zurich in the coming weeks.