“FIFA Faces Sponsorship Disputes with Adidas and Coca-Cola Ahead of 2025 Club World Cup”

FIFA is currently embroiled in disputes with its long-standing partners, Adidas and Coca-Cola, regarding sponsorship rights for the upcoming Club World Cup, which is set to take place in the United States next year. Separate cases have been filed at the Swiss Arbitration Centre in Zurich, and they are anticipated to be heard in the coming weeks. As it stands, FIFA has only secured one sponsor for the tournament, which will feature an expanded format with 32 clubs—a change that has received strong support from FIFA President Gianni Infantino. The ongoing disputes with Adidas and Coca-Cola appear to stem from disagreements over contractual obligations that stipulate these companies should be recognized as official sponsors for all of FIFA's competitions.