The Women’s
Super League (WSL) has secured a landmark five-year domestic television deal worth approximately £65 million with
Sky Sports and the BBC, set to commence in the 2025-26 season. This agreement will see nearly all top-flight matches broadcast live, significantly enhancing the visibility of women's football.
While the exact financial details remain undisclosed, sources indicate that the total investment from the broadcasters, including production costs, will exceed £100 million. Sky Sports is expected to contribute the majority of this investment, gaining rights to broadcast up to 118 live WSL matches each season. Of these, 78 will be exclusive to Sky, which will also have priority in selecting 75% of the featured matches.
The BBC will air up to 21 live matches per season, with 14 being exclusive to its channels and the remaining seven shared with Sky. Additionally, any matches not selected for live broadcast will be available to watch on YouTube, expanding access for fans and ensuring that all 132 games in a WSL season can be viewed either on television or online.
There are also plans to significantly increase the number of Women’s Championship matches available for live streaming on YouTube starting next season, although neither Sky nor the BBC will broadcast Championship games live.
This rights deal marks the first long-term broadcasting agreement negotiated by Women’s (WPLL) since it took over the management of England’s top two women’s leagues from the
Football Association.
Question 1: What is the value of the new domestic broadcast rights deal for the Women’s Super League (WSL)?
The value of the deal is approximately £65 million over five years, with additional production costs bringing the total investment to over £100 million.
Question 2: Which broadcasters are involved in the new WSL TV deal?
Sky Sports and the BBC are the two broadcasters involved in the new domestic broadcast rights deal for the WSL.
Question 3: How many WSL matches will Sky Sports and the BBC broadcast per season?
Sky Sports will broadcast up to 118 live WSL matches per season, with 78 being exclusive to Sky. The BBC will show up to 21 matches live, 14 of which will be exclusive to BBC television.
Question 4: What will happen to matches not selected for live television broadcast?
Matches not selected for live television will be shown live on YouTube, allowing fans to watch all 132 games in a WSL season either on television or online.
Question 5: What is significant about this rights deal in terms of the management of the WSL?
This rights deal is the first long-term broadcast agreement negotiated by Women’s Professional Leagues Limited (WPLL) since it took over the management of England’s top two women’s leagues from the Football Association.