What are some of the key trends shaping the tortilla market, including the rise of low-carb options, the influence of the Hispanic population, and the focus on sustainability and innovation by brands?

Some of the key trends shaping the tortilla market include: 1. Rise of Low-Carb Options: The demand for low-carb alternatives has led to the development of keto-friendly and protein-enhanced tortillas by brands like Mission Foods and Toufayan Bakeries, catering to health-conscious consumers looking for nutritious options. 2. Influence of the Hispanic Population: The increasing Hispanic population in the US has significantly influenced the popularity of tortillas, making them a staple in many households and driving the demand for traditional and innovative variations. 3. Focus on Sustainability and Innovation: Brands are exploring innovative ingredients like cactus and okara to enhance the nutritional profile of their products, while also incorporating sustainability practices to appeal to eco-conscious consumers. Overall, the tortilla market is evolving to meet the changing needs and preferences of consumers, with a focus on health, diversity, and sustainability driving innovation and growth in the industry.