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“Trial Examines Google’s Alleged Monopoly in Millisecond Ad Auctions”

**Google's in ** A current trial is examining whether Google possesses an illegal monopoly over the technology utilized for buying and selling specific types of online advertising. The focus is on the company's rapid ad auction process, which occurs in mere milliseconds. This case could have significant implications for the digital advertising landscape and the competitive practices within the industry.

**Q: What is the main focus of the ongoing trial involving Google?**

A: The trial is focused on whether Google holds an illegal monopoly on the technology used for buying and selling certain types of advertising on web pages.

**Q: What specific aspect of Google's advertising practices is being scrutinized?**

A: The trial examines Google's millisecond ad auctions, which are the processes that determine how ads are sold and displayed on websites.

**Q: Why is the outcome of this trial significant?**

A: The outcome could have major implications for the advertising industry, potentially affecting how digital ads are bought and sold, and could lead to regulatory changes regarding monopolistic practices in tech.

**Q: What are the potential consequences if Google is found to have an illegal monopoly?**

A: If found to have an illegal monopoly, Google could face significant fines, be required to change its business practices, or even be forced to divest certain assets related to its advertising technology.

**Q: How does this trial fit into the broader context of antitrust actions against big tech companies?**

A: This trial is part of a larger trend of increased scrutiny and legal challenges against major tech companies, as regulators seek to address concerns about market dominance and competition in the digital economy.