The British & Irish Lions are considering the possibility of hosting a lucrative match in Las Vegas as part of their 2029 tour of New Zealand. Other potential locations being discussed include Los Angeles and Japan, but the idea of bringing the Lions to Vegas stands out as the most intriguing option. Back in 2018, there were reports indicating the Lions' interest in organizing a fixture in the United States, and with the US set to host the 2031 Rugby World Cup, there is increasing momentum to make this a reality. The All Blacks are also keen to enhance their presence in the US market and are looking to capitalize on commercial opportunities there. Preliminary talks between the Lions and the New Zealand rugby union have already taken place regarding this potential fixture.