The NHL is set to launch its own version of the popular docuseries "Drive to Survive," but could this move have unintended consequences? The league is currently experiencing significant success, with a compelling narrative to share. During the Stanley Cup finals in June, the NHL revealed that it had achieved record regular-season attendance for the 2023-24 season, reaching 97% capacity, which translates to approximately 22.5 million fans. Additionally, the league's revenue for the previous season hit an impressive $6.2 billion, marking a new high. The Stanley Cup final, featuring teams from Edmonton and Florida, garnered strong television ratings, particularly in Canada. While Arizona faced challenges with its team, Utah quickly embraced the franchise. This summer also saw an increase in the salary cap, and the introduction of new Fanatics jerseys was well-received. Furthermore, the NHL Players' Association reported a rise in participation in its player assistance program, which provides support for addiction and mental health issues, indicating a positive shift in attitudes towards vulnerability. With financial, audience, salary, and emotional growth all on the rise, one might wonder if there is any further growth potential for the NHL. As the league embarks on this new content venture, it raises the question: at what point does the focus on content overshadow the essence of the sport itself?