Lionel Messi's unexpected playoff exit has stirred up a mix of drama and concern for Major League Soccer (MLS). The league has heavily invested in promoting the Argentine superstar as the centerpiece of its growth strategy, but with his season now concluded, the question looms: will casual fans still tune in? The allure of an underdog victory is undeniable, yet the shock of Atlanta United's triumph over Inter Miami on Saturday night likely left some league executives, including Commissioner Don Garber, feeling frustrated. Similarly, tech mogul Tim Cook, who had expressed enthusiasm about watching Messi in the playoffs, is now left disappointed as the star's postseason journey has come to an abrupt end. The playoffs were marketed as Messi's stage, with the league banking on his presence to draw in viewers. Miami had set a record for points in the regular season, and expectations were high for a deep playoff run. Messi's image was omnipresent—featured on billboards, social media campaigns, and television advertisements. The league even showcased Inter Miami's first playoff match in Times Square, underscoring the significance of Messi's arrival in Florida. Now, with Messi's departure from the playoffs, MLS faces the challenge of maintaining viewer interest without its marquee attraction. The league had built its postseason narrative around him, and his absence raises concerns about whether neutral fans will continue to engage with the playoffs.