“Rúben Amorim’s Task: Overcoming Manchester United’s Instability Culture”

Rúben Amorim is set to take on the significant challenge of transforming Manchester United's culture of instability as the new head coach at Old Trafford. His appointment comes at a time when the club has struggled to find consistent leadership, having cycled through multiple managers over the past decade. Amorim's contract, lasting two and a half years, does not signal an overwhelming commitment from Sir Jim Ratcliffe's football department, which may be a strategic decision given the club's turbulent history. Dan Ashworth, the sporting director, and Omar Berrada, the chief executive, are likely aware that since Sir Alex Ferguson's departure in May 2013, none of the five permanent managers who followed him have managed to stay in their roles for three years. This context highlights the pressing need for stability at Manchester United, as Amorim steps into a role that demands not only tactical acumen but also the ability to foster a cohesive and enduring team culture.