**Football Daily | Damien Duff, Shelbourne, and an ‘Absolutely Hollywood’ Finish** With two Premier League titles, two League Cups, and over 100 caps for the Republic of Ireland under his belt, one might think that guiding Shelbourne to the Irish title would rank low on Damien Duff’s list of footballing accomplishments—perhaps somewhere between winning the Community Shield and experiencing relegation with Fulham. However, Duff's journey with Shelbourne is far more significant than it may initially appear. Once labeled as “the problem child” of the Football Association of Ireland (FAI) by former chief John Delaney—who himself was often more problematic than the tournament he criticized—the League of Ireland Premier Division has long been viewed as a quaint but underfunded league. This perception is not entirely unfounded, as the league has suffered from chronic financial neglect by both its governing body and the government, which has shown little interest in fostering its growth. Despite these challenges, the league has seen a resurgence in popularity, particularly with the arrival of Duff, affectionately known as “Duffer.” His presence has helped draw attention to the league, competing for the interest of Irish sports fans against better-funded alternatives. As Duff continues to lead Shelbourne, the narrative surrounding the league is evolving, showcasing the potential for growth and excitement in Irish football.