The Football Association (FA) has unveiled a new four-year strategy aimed at significantly enhancing grassroots football in England. The initiative, titled “A Thriving Grassroots Game,” seeks to engage an additional 220,000 participants by establishing 15,000 new teams. This comprehensive plan builds on the previous action strategy, addressing its shortcomings and focusing on five key areas to foster improvement. The FA's objectives include promoting positive behavior within the sport, increasing the number of coaches and volunteers at the amateur level, and ensuring the retention of those already involved in grassroots football. Additionally, the FA plans to install over 300 new artificial pitches to support these efforts.