Calls for stricter regulations on gambling advertisements in football have intensified following research revealing that Premier League fans were inundated with nearly 30,000 gambling messages over a single weekend. This alarming figure has prompted ministers to urge intervention, arguing that football clubs should not be allowed to set their own guidelines regarding gambling advertising. Currently, clubs in the Premier League have managed to sidestep mandatory restrictions on gambling sponsorship by implementing voluntary measures. One such measure includes a ban on gambling logos appearing on the front of team shirts, which is set to take effect in 2026. However, critics argue that these voluntary actions are insufficient to address the growing concern over the prevalence of gambling promotions in the sport.