**Mohamed Salah is Elevating His Game – Liverpool Must Retain Him** Forward Mohamed Salah has once again demonstrated his exceptional talent, becoming the first player in Europe’s top five leagues to achieve double figures for both goals and assists in all competitions this season. Since joining Liverpool in 2017, Salah has consistently been a standout performer, contributing significantly to the team's success both domestically and internationally. His remarkable ability to score and create goals has made him a vital asset for the Reds. In recent discussions about football statistics, it has become almost routine to hear the phrase, “Only Mohamed Salah…” as he continues to set benchmarks in attacking performance. His ongoing improvement and impact on the pitch highlight the importance of keeping him at Liverpool for the foreseeable future.

**Data is a Powerful Tool, but It Will Never Replace the Beauty of Football** Data has become an invaluable asset in the world of sports, particularly in football, where it can significantly reduce risks and enhance decision-making. However, it’s essential to recognize that without a strong alignment of people and culture, data alone cannot drive success. In the early stages of my career at IAC, the parent company of match.com, we embarked on a mission to transform how individuals connect and fall in love through the internet. This endeavor felt both ambitious and somewhat surreal, as we sought to apply algorithms to something as intimate and personal as romantic relationships. Fast forward to today, and it’s remarkable to see that nearly 60% of people initiate their relationships online. During this time, we were not only innovating in the realm of personal connections but also redefining business practices. One of the key breakthroughs from this period was the development of Lifetime Value (LTV) models. These models estimate the long-term worth of a customer to a company. The process involves calculating the cost of acquiring a customer, determining how to convert them into paying users, and employing algorithms to ensure their continued engagement. This approach has become a cornerstone of modern internet business strategies and has profoundly influenced my perspective on value and relationships. While data can provide insights and guide strategies, it is the human element—the passion, culture, and connection—that truly makes football beautiful. Embracing data is important, but it should complement, not replace, the essence of the game and the people who play it.