The landscape of sports broadcasting is undergoing a significant transformation, heavily influenced by the rise of gambling. Recently, the Diamond Sports Group, which operates 16 regional sports networks and is currently in bankruptcy, rebranded its channels as the FanDuel Sports Network. This change marks a notable shift in the industry, akin to a sports team switching its colors mid-season. Previously, the network was associated with gambling through its partnership with Bally’s, which held branding rights for three years. However, the new collaboration with FanDuel brings a more prominent name into the mix, backed by a larger parent company. Flutter, based in New York and formed from the merger of Paddy Power and Betfair, stands as the world’s largest online betting enterprise. As gambling becomes increasingly normalized, the lines between betting companies and broadcasters are blurring, leading to a complex web of interests that could reshape the future of sports media.