The recent surge in interest surrounding sticker albums highlights the significant potential for women's football merchandise. Fans of the women's game have long awaited collectibles like stickers, and the demand is now at an all-time high. I remember a time when I would carry a small stack of stickers, secured with an elastic band, tucked into my Adidas joggers. I would often watch groups of boys trading these coveted items in the playground, their excitement palpable. I felt a mix of admiration and hesitation; while I could play football without a hitch, I struggled with the social dynamics of the sport. Did I truly understand football? I certainly followed it closely—I played, I watched, and I read about it—but I never felt like I was part of that world. As a result, my collection of stickers remained incomplete. I had a few shinies that I never got to trade, and my pocket money dwindled as I spent it in a futile attempt to fill the gaps in my album. Despite my efforts, I never managed to complete a single book. The current enthusiasm for women's football merchandise, particularly collectible stickers, suggests a shift in this narrative. With the growing visibility and popularity of the women's game, there is a newfound opportunity for fans to engage and connect through these collectibles, fostering a sense of belonging and community that many have longed for.