Kenny has officially launched the 2024 Unsung Hero Award, with Dame Laura Kenny, the ambassador for the initiative, announcing that nominations are now open. This award aims to recognize and celebrate individuals who have made significant yet often unrecognized contributions to their communities. Dame Laura encourages everyone to put forward the names of those who embody the spirit of heroism through their selfless actions and dedication. The nomination process is now underway, inviting the public to shine a light on these remarkable individuals.