Chris Mason: Starmer's Readiness to Embrace Unpopularity Carries Risks Keir Starmer's readiness to make unpopular decisions could backfire, even if he enjoys a significant majority. The potential for disappointment looms large, as voters may express their dissatisfaction if they feel that promises are not being fulfilled. A strong mandate does not guarantee immunity from criticism; rather, it can amplify the voices of those who feel let down. The challenge for Starmer will be to navigate these expectations and deliver on his commitments, lest he face the consequences of unmet aspirations.