**High Stakes as Women’s Tennis Becomes a Key Propaganda Tool for Saudi Arabia** The recent hosting of the women’s tennis tour’s premier event in Saudi Arabia highlights a significant shift in the balance of power within the world of sports. At the conclusion of the Six Kings Slam exhibition event in Riyadh earlier this month, Carlos Alcaraz, the most accomplished young male tennis player globally, took a moment to express his gratitude. During his post-match interview, he addressed the audience, saying, “I just want to say thank you to his excellency for making this event possible.” With a smile, he added, “I enjoyed it a lot. Last year, when I came here, this year with the best players in the world. Thank you very much for everything you have done for tennis, to bring it to the kingdom.” This moment underscores how Saudi Arabia is leveraging high-profile sporting events to enhance its global image and promote its ambitions in the realm of sports.