What has been the main issue with West Ham's recent recruitment strategy?
The main issue has been the struggle of summer signings to perform, leading to a lack of identity within the team and contributing to a disastrous start to the season.
Who was appointed as the technical director at West Ham, and what were the expectations surrounding this appointment?
Tim Steidten was appointed as the technical director shortly after West Ham's Europa Conference League final victory in June 2023. Expectations were high that his appointment would improve recruitment and lead to better results on the pitch.
How did the perception of Steidten's work change over time?
Initially, Steidten received acclaim on social media for his recruitment efforts, often seen in celebratory images with new signings. However, as the team's poor performance continued, the effectiveness of his work came into question, highlighting that results ultimately determine the success of transfer business.
What does the article suggest about the relationship between recruitment and team performance?
The article suggests that despite the initial optimism surrounding recruitment, the true measure of success lies in the team's performance on the pitch, indicating that poor results can overshadow any positive perceptions of transfer activity.