How does the Sunoco livery guide from 1959 demonstrate the effectiveness of simplicity in creating a cohesive brand image for trucks, as outlined in the simpler livery guide?

The Sunoco livery guide from 1959 demonstrates the effectiveness of simplicity in creating a cohesive brand image for trucks by emphasizing uniformity, consistency, and basic design elements. The use of blue and yellow colors, along with prominent logo decals, helped Sunoco create a visually appealing and easily identifiable fleet of vehicles. By keeping the design simple and focusing on key elements like color and logo placement, Sunoco was able to establish a strong brand identity that was consistent across different truck models. This approach highlights how simplicity in design can be powerful in creating a lasting impression and enhancing brand recognition in the trucking industry.