Asda Tops UK Supermarkets as Most Expensive Fuel Seller

Asda, once known for offering the cheapest fuel among UK supermarkets, has now become the most expensive, according to a recent study. The retailer, which was acquired by the billionaire Issa brothers and private equity partner TDR Capital in 2021, has shifted away from its previous commitment to providing the lowest fuel prices on the market. Research conducted by the RAC motoring organisation revealed that Asda was charging an average of 2.1p more per litre for unleaded petrol compared to competitors Tesco, Sainsbury's, and Morrisons by the end of May. This marks a significant change for Asda, which had built its reputation on offering affordable fuel to customers. The shift in pricing strategy comes after the change in ownership of Asda, with the new owners prioritizing profitability over maintaining the title of the cheapest fuel seller. Customers who have relied on Asda for budget-friendly fuel options may now need to consider alternative supermarkets for more competitive prices.