“Ascot Prepares for Champions Day: £4 Million in Prizes and a Thriving Buzz”

Ascot is preparing for Britain's richest day of horse racing, with a staggering £4 million in prize money up for grabs. While this year's Champions Day may not have the same allure as 's emotional farewell last year, there are signs that the excitement from that unforgettable event still resonates with fans. Last year's Champions Day attracted a sell-out crowd of 30,369, drawn in by Dettori's likely last appearance at his beloved track, where he clinched victory in the Champion Stakes. This year, the event will serve as a test of whether the magic of that day can continue to draw spectators. Encouragingly, early indicators suggest that many who witnessed Dettori's spectacular send-off are eager to return. Attendance for last year's event saw a remarkable 27% increase compared to the previous year, following a record low of 23,872 in 2022. Current pre-sales indicate that around 28,000 fans are expected to flock to Ascot, ready to witness the thrilling races and the distribution of the impressive prize money.